First Pitch:
Open Membership

TLDR: Onsite, Email, and social assets designed for the First Pitch: Open Membership launch, sustain, and sold out phases.

The First Pitch concept was an experiment done by the digital marketing team to test customer engagement by releasing monthly launches. Each launch required 500 people to “back” the shoe’s design, similar to a Kickstarter campaign. These campaigns used 3D renders of the shoes, which would only be created if enough people pre-purchased shoes. Open Membership was one of the launches that I got to handle. Check out the Onsite, CRM, and social assets I designed below.