Product composites

TLDR: Product image created for the Rue La La homepage for promotions that didn’t have the budget for studio shots.

At Rue La La homepage imagery is a huge priority so most promotions featured there to get their own studio shoots and designs. However, some promotions which required a smaller budget or a faster turnaround were had to be composited into staged studio background shots. This required masking out product imagery, directing their placement in the frame, and adjusting the lighting to ensure that all products look their best for the sale. Below is a selection of some of my favorites as well as gifs showing the layers/processes implemented to create them.